Young’s Choice
We believe peripheral devices are more than just tools—they are a way to create, connect, and express yourself.
OUR STORY
At MCHOSE, we believe peripheral devices are more than just tools — they are ways to create, connect, compete, and express yourself.
Born from keyboard enthusiasts and built by gamers, engineers, and designers, we focus on one thing: how it feels in real use — every click, every move, every win.
MCHOSE was created by a group of young tech enthusiasts who wanted to design gaming gear that truly fits modern, fast-paced lives.
Advanced technology, refined craftsmanship, and clean user experience guide everything we do — from R&D and production to software and design.
We continuously improve not to follow trends, but to build products players actually want to use every day.
MCHOSE comes from the word “Choose.” It represents a simple but powerful idea: MCHOSE is the brand chosen by the new generation.
The “M” stands for Me / My / Modern, reflecting individuality, ownership, and modern youth identity.
MCHOSE believes great products don’t need to shout — they earn the user’s choice through performance, design, and experience.
“MCHOSE comes from ‘Choose’ — it stands for being the choice of the new generation.”
OUR PHILOSOPHY
We design gaming gear that balances performance, design, and everyday usability.
Everything we create is built to perform — without overcomplicating the experience.
We Are MCHOSE
YOUNG’S CHOICE.
At MCHOSE, we believe peripheral devices are more than just tools — they are ways to create, connect, compete, and express yourself.
Born from keyboard enthusiasts and built by gamers, engineers, and designers, we focus on one thing: how it feels in real use — every click, every move, every win.
MCHOSE was created by a group of young tech enthusiasts who wanted to design gaming gear that truly fits modern, fast-paced lives.
Advanced technology, refined craftsmanship, and clean user experience guide everything we do — from R&D and production to software and design.
We continuously improve not to follow trends, but to build products players actually want to use every day.
Why the Brand Is Called MCHOSE
WHY MCHOSE
MCHOSE comes from the word “Choose.” It represents a simple but powerful idea: MCHOSE is the brand chosen by the new generation.
The “M” stands for Me / My / Modern, reflecting individuality, ownership, and modern youth identity.
MCHOSE believes great products don’t need to shout — they earn the user’s choice through performance, design, and experience.
“MCHOSE comes from ‘Choose’ — it stands for being the choice of the new generation.”
What We Stand For
OUR PHILOSOPHY
What We Create
WHAT WE CREATE
We design gaming gear that balances performance, design, and everyday usability.
Everything we create is built to perform — without overcomplicating the experience.
The Beginning
Founded in Shenzhen, MCHOSE began with a belief that gaming gear should not only perform well, but also feel right in real use.
Brand Launch
MCHOSE officially established, with over 200 patents secured.
First In-House Keyboard
Launched the X75 and K99, marking the debut of fully in-house designed mechanical keyboards.
Global Expansion
Participated in four major international exhibitions, launched globally on Indiegogo, and introduced the self-developed MHUB software.
Strategic Growth
Partnered with Unbox Therapy to get Kickstarter Success; two offline retail stores opened in Shenzhen and Shanghai; the MCHOSE Industrial Park officially started operating.
Industry Recognition
Showcased at CES; recipient of the iF Design Award and Frost & Sullivan recognition for "China’s No.1 Best-Selling Mechanical Keyboard (2025)".
From China to the World
Global Exhibitions & Showcases
From global industry stages such as CES and IFA to regional showcases and product launch events, MCHOSE continues to bring its latest gaming peripherals, technologies, and design ideas closer to users around the world.
View Our News
Ideas in Motion
Through product launches, creator collaborations, crowdfunding campaigns, and community-driven content, MCHOSE keeps exploring how gaming peripherals can be more personal, expressive, and experience-focused.
Closer to Users
MCHOSE is expanding across official online channels, global retail partners, international exhibitions, and offline experience spaces — making it easier for users to discover, experience, and choose MCHOSE products.
Where To BuyOffline Experience Stores
MCHOSE · Shanghai Jing’an Joy City
Address: N210 / N219, L2, Joy City, No. 198 Xizang North Road, Jing’an District, Shanghai, China
Business Hours
Monday to Sunday, 10:00–22:00
MCHOSE · Shanghai Hopson One
Address: L4-30, Hopson One, No. 1099 Xiangyin Road, Yangpu District, Shanghai, China
Business Hours
Monday to Sunday, 10:00–22:00
MCHOSE · Beijing Chaoyang Hopson One
Address: B2-32, Hopson One, No. A22 Xi Dawang Road, Chaoyang District, Beijing, China
Business Hours
Sunday to Friday, 10:00–22:00
Saturday, 10:00–23:00
MCHOSE · Shenzhen UniWorld
Address: No. 003, B1, Area A, UniWorld, Longhua District, Shenzhen, Guangdong, China
Business Hours
Sunday to Thursday, 10:00–22:00
Friday to Saturday, 10:00–22:30
The Next Chapter
MCHOSE is still evolving.
As gaming and creativity continue to change, we’ll keep building gear that grows with the next generation.
This is only the beginning.